Destination: Home Silicon Valley’s proven approach to fighting homelessness serves as a model for other communities across the country. But being good at your mission doesn’t make you good at everything, and Destination: Home was in desperate need of some branding and marketing help.

When Cisco announced a partnership with Destination: Home, the Global Brand team adopted the cause and worked pro bono with the Destination: Home team on a stem-to-stern branding overhaul.

I partnered with creative director Harry Cocciolo and art directors Craig Bromley and Chris Ross to help Destination: Home move from showing up with dense, academic-feeling marketing to reaching their audiences in a powerful and emotional way.